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Insight

Our target audience consisting of locals/ expats in there 20’s to 30’s are not aware of the 190 tenants at City Walk and the vast array of offerings they have from fashion, F&B and Leisure & Entertainment.

Idea

Repackage the breakfast TV format for the modern millennial! Introducing #TGIT City Walk. A weekly live stream on IG and FB every Thursday at 10am that highlights a different tenant each week and provides our followers a behind the scenes experience and inspiration for what to do at City Walk in the coming weekend.

Impact

- Increased exposure for tenants and an engaging format of content pleased the tenants and created better relationships between us and the tenants
- 300 – 400 views during every live stream on FB & IG
- Excitement generated in our following ‘We need come down and check this out this weekend’

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