The Insight
Our target audience consisting of locals/Ex-Pats in their 20’s to 30’s are not aware of the 190 tenants at City Walk and the vast array of offerings they have from fashion, F&B and Leisure & Entertainment.
The Idea
Repackage the breakfast TV format for the modern millennial! Introducing #TGIT City Walk. A weekly live stream on Instagram and Facebook every Thursday at 10 a.m. that highlights a different tenant each week and provides our followers a behind the scenes experience and inspiration for what to do at City Walk in the coming weekend.
The Impact
- Increased exposure for tenants and an engaging format of content pleased the tenants and created better relationships between us and the tenants
- 300-400 views during every live stream on Facebook and Instagram
- Excitement generated in our following "We need come down and check this out this weekend"