- Middle East (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Global (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
- Middle East (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Global (EN)
- Hong Kong (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
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Global trust collapse fuels demand for change
The latest Global Edelman Trust Barometer report reveals a sharp decline in trust across institutions, as people feel increasingly unprotected and unheard. A broken social contract, deepening mass-class divide, and the spread of misinformation have left many searching for new ways to take control and drive change. Yet, amid this global uncertainty, the UAE stands out as a model of stability, with trust in institutions remaining strong and optimism for the future far exceeding global averages.
Trust in Government in the UAE is among the highest measured
At 82%, the UAE government is the most trusted institution in the country. The global average for trust in government is 52%.
Strong confidence in business
Business is the only institution trusted globally, at 62%, while in the UAE 76% of respondents say they trust business to do what is right.
Trust in professionals and societal influencers remains high in the UAE
Teachers (85%) and fellow citizens (79%) enjoy substantial trust, indicating trust is influenced by individual circles and built locally.
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Explore the findings
Explore the findings
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Restoring trust and building optimism
01
Create opportunities for optimism
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01
The global institutional failures of the last 25 years have produced concerns around the world, stifling growth and innovation in turn. To lead through this crisis, understand the economic realities of stakeholders, champion shared interests, and create opportunities for optimism.
02
Business has a license to act
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Globally, those with a higher sense of concern are more likely to believe that business is not doing enough to address societal issues. To navigate these expectations, understand where they have obligations, act on behalf of stakeholders, and advocate for organizations.
03
Business can't act alone
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03
Business, government, media, and NGOs must work together to address the root causes of issues and enable trust, growth, and prosperity. Invest in local communities, quality information, and job skills. Deliver results that benefit everyone fairly.
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On Monday 17th February, Edelman UAE hosted the Edelman Trust Barometer, Hosted by Omar Qirem, alongside AJ Hesselink CEO of Edelman EMEA, the event explored this year’s key findings while reflecting on 25 years of trust. H.E. Dr. Tariq Bin Hendi, H.E. Khaled AlFahim, and Dr Maha Bashri, also joined us for a panel discussion moderated by Mustafa Alrawi.
Methodology: The 2025 Edelman Trust Barometer is the firm’s 25th annual Trust survey. The research was produced by the Edelman Trust Institute and consists of 30-minute online interviews conducted between October 25 and November 16, 2024. Learn more >
33,000 | 28 | ±1,150 |