Edelman, the global communications firm, has announced the hire of Nidaa Lone, as Head of Abu Dhabi to manage its regional headquarters.
In her role, Nidaa will lead and grow the agency’s biggest mandates, providing strategic counsel to clients with quality execution of communications programmes. She will also lead operational charge and drive an inclusive and high-performing culture within the business.
Nidaa joins from Haleon, where she was Global Head of External Communications. Prior to Haleon, Nidaa spent 10 years with a global communications consultancy as Managing Director in London, providing communications counsel for some of the world’s largest businesses across a range of sectors including financial services, pharma and healthcare, natural resources, and consumer industries.
On her new role, Nidaa said “I’m so excited to be joining Edelman, a communications powerhouse with a stellar client roster and truly collaborative culture. I am honored to lead our team in Abu Dhabi, where the ambitious growth agenda of the Emirate opens up huge opportunities for impactful communications.”
Edelman remains the only international communications firm with its regional headquarters in Abu Dhabi, and Nidaa’s appointment is a sign of Edelman’s continued commitment to the Emirate since the agency opened its first office in the UAE in 2008. The firm has long-standing relationships with major clients in Abu Dhabi and has trebled the size of the team in the last three years.
On the appointment, Omar Qirem, CEO, Edelman Middle East said, “I am delighted Nidaa has decided to join the firm at such an exciting time of growth for the region. She brings a wealth of experience in corporate positioning, global media engagement and strategic communications council, which will prove invaluable to our teams and clients in Abu Dhabi and the wider region.”
Edelman is expected to announce further senior appointments shortly.
