Middle East (EN)

2025 Edelman Trust Barometer

A Difference in Trust

EXPLORE THE FINDINGS

NEWSROOM

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NEWSROOM

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REPORT

Special Report: Trust at Work in the UAE

The report reveals a new polarization in the workplace, marked by a global widening gap between associates and executives in optimism about their personal economic futures. This chasm is affecting performance, productivity, and mental health, and employers have an opportunity to close it to increase trust throughout society.
REPORT

Edelman’s 2024 AI Landscape Report

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.

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For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
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