Robert Holdheim is a veteran of Edelman’s Frankfurt, London and NY offices. In Frankfurt, he focused on the management of multinational accounts, including United Parcel Service (UPS), Samsung, Tenneco and Corning. His work for these accounts included corporate positioning, Business-to-Business product marketing and crisis management.
In London, Rob ran the Corporate, B-to-B and Financial groups, spearheading the UPS and Samsung accounts across 18 European countries. He led financial marketing, positioning and crisis management programs for Commercial Union and the country of Bermuda, as well as a public affairs program for the British Department of Trade and Industry (DTI). In addition to his account and group management functions, Rob was responsible for managing Edelman’s relationships and activities in Eastern Europe, and coordinated Edelman Associates – an affiliate network of smaller agencies across the UK.
Prior to joining Edelman in Europe, Rob was the Manager for Trade and Investment Policy at the American Chamber of Commerce in Germany. His responsibilities included lobbying the US and German governments, managing 7 issue-oriented industry committees (Company Law, Finance, Trade & Investment, etc.) and supporting American companies interested in investing in Eastern Germany immediately after the collapse of the Berlin wall.
Following his initial stint with Edelman in Europe, Rob founded and ran his own company – a manufacturer/marketer of branded consumer goods. After building distribution to more than 1000 stores across the US, 5 foreign markets and several million in sales, he sold the brand to a larger company.
Rob rejoined Edelman in 2006 as Head of the Corporate Communications Group in the NY office, where his accounts included PricewaterhouseCoopers, Shearman & Sterling, Samsung and MeadWestvaco. In May 2009, he took over as country manager for India, where he has expanded the operation from 50 staff in two cities to 300 in 11 cities, becoming the largest firm by revenue in the market. Current clients include Harley-Davidson, LinkedIn, Starbucks, the Tata Group and McGraw-Hill. In July 2013, Rob will take up the position of CEO South Asia, Middle East and Africa.
Rob holds a BA from Cornell University and an MA from the Johns Hopkins School of Advanced International Studies (SAIS). He speaks English and German fluently, Italian and French proficiently, and has studied Arabic and Hindi.