As Managing Director of Edelman DABO Experiential, Lucy leads all concept creation and strategy for the live events and experiential marketing division of the business.
Lucy brings with her fifteen years within the marketing and communications field, twelve of which were living in the Middle East.
Lucy’s career evolved from a background in advertising & marketing since 1998, which she then transferred to dedicated event management. Prior to setting up DABO & CO in 2004, Lucy worked with advertising clients including Pirelli, BenQ, DSF, Dubai & Gold Jewellery Group and Unilever. Lucy then joined Streamline Marketing to head up their events division within which she managed the IMF and World Bank Meetings in Dubai on behalf of DIFC in 2001, the Formula 1 World Offshore Powerboat Racing Championships in 2002 and 2003, and the launch of the Lifestyles event in 2003.
Lucy prides herself on working with some of the region’s most prestigious brands and high profile events. Highlights include organizing the Ferrari Mondiali World Finals at Yas Marina Circuit and working with UNHCR for their first conference within the Middle East in 2014, the grand opening of the JW Marriott Marquis in 2012, the annual Cartier International Dubai Polo Challenge with HRH Princess Haya Bint Al Hussein since 2005, launch of TV channels MBC Action and MBC Max, celebrity management for events and conferences like GM Style, OK! Magazine, Atlantis and GGICO, and the opening of offices for international finance players such as Julius Baer.