Ayesha has ten years of experience in the ICT PR industry, having worked with a range of enterprise, consumer electronics and telecom brands.
Her areas of expertise include strategic planning, regional campaign management and launches, thought leadership, analyst relations, regional technology media relations; media training and specialized technology content development.
Some of the brands she has worked with during her career in the region include Microsoft Gulf, Cisco Middle East, Huawei Technologies, Samsung Gulf Electronics and others.
She has also managed several CEO profiling projects for regional ICT leaders while leading PR programs for clients at global events such as the World Economic Forum; CeBIT and CES.
Ayesha is passionate about the enterprise technology space and a keen follower of emerging technology trends and how these influence the state of the ICT market.
Having led a social media team in her previous role, she has a solid understanding of the digital sector in the region and is an advocate of integrated PR and digital communications.
Ayesha completed her education in India where she began her technology PR career. She has lived and worked in Dubai for the last seven years.